Oracle Cloud Transforms NGA Human Resources

Success Story

Oracle Cloud Transforms NGA Human Resources

NGA HR administer and reward 6 million customer employees across more than 100 countries. The marketing department is tasked with executing effective international campaigns within this enormous and diverse customer base.


A campaign entitled “Digital HR success in 4 easy steps”, involved the promotion of four webinars among senior HR, IT, and payroll professionals from 11 countries across the globe.

  • The campaign needed to engage audiences in four distinct languages
  • The campaign had to go live in every country simultaneously
  • Complexity of the EMEA market added to language barriers at play
  • A solution was needed to localize and translate content for subsequent campaigns


  • Oracle Eloqua Marketing Automation
  • Emails in local languages to leads qualified with Oracle Eloqua’s lead scoring system
  • Landing pages for the webinars were mapped and designed around the core themes
  • An in-house marketing shared service center assisted field marketing

To read how they achieved this, the impressive results and to download the case study, please click here

Posted by: Orbit Analytics


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